{"id":5121,"date":"2025-11-12T21:18:10","date_gmt":"2025-11-13T05:18:10","guid":{"rendered":"https:\/\/wrwofficial.com\/index.php\/2025\/11\/12\/searching-weight-can-bring-up-ozempic-in-results-its-a-drug-advertising-loophole-shots\/"},"modified":"2025-11-12T21:18:16","modified_gmt":"2025-11-13T05:18:16","slug":"searching-weight-can-bring-up-ozempic-in-results-its-a-drug-advertising-loophole-shots","status":"publish","type":"post","link":"https:\/\/wrwofficial.com\/index.php\/2025\/11\/12\/searching-weight-can-bring-up-ozempic-in-results-its-a-drug-advertising-loophole-shots\/","title":{"rendered":"Searching &#8216;weight&#8217; can bring up Ozempic in results. It&#8217;s a drug advertising loophole : Shots"},"content":{"rendered":"<p><\/p>\n<div id=\"storytext\">\n<div id=\"resg-s1-96345\" class=\"bucketwrap image large\">\n<div class=\"imagewrap has-source-dimensions\" data-crop-type=\"\" style=\"&#10;        --source-width: 7060;&#10;        --source-height: 4706;&#10;    \">\n        <picture><source srcset=\"https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/400\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 400w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/600\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 600w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/800\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 800w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/900\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 900w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/1200\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 1200w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/1600\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 1600w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/1800\/quality\/85\/format\/webp\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 1800w\" data-template=\"https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/{width}\/quality\/{quality}\/format\/{format}\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg\" sizes=\"(min-width: 1025px) 650px, calc(100vw - 30px)\" class=\"img\" type=\"image\/webp\"\/><source srcset=\"https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/400\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 400w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/600\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 600w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/800\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 800w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/900\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 900w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/1200\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 1200w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/1600\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 1600w,&#10;https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/1800\/quality\/85\/format\/jpeg\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg 1800w\" data-template=\"https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/7060x4706+0+0\/resize\/{width}\/quality\/{quality}\/format\/{format}\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Fe4%2Fdf%2F24e0a21744e09bc39c92351d11af%2Fap23182605491494.jpg\" sizes=\"(min-width: 1025px) 650px, calc(100vw - 30px)\" class=\"img\" type=\"image\/jpeg\"\/><\/picture>\n<\/div>\n<\/p><\/div>\n<p>If you&#8217;ve googled &#8220;weight loss,&#8221; there&#8217;s a good chance that one of the first search results that came up was a website for Ozempic.<\/p>\n<p>But Ozempic hasn&#8217;t been approved by the Food and Drug Administration for weight loss \u2014 it&#8217;s only approved to treat Type 2 diabetes. So why is it showing up there?<\/p>\n<p>The answer is something called a <em>sponsored <\/em>search result. Companies pay search engines so that their websites are among the first results you see, if you enter certain keywords or phrases.<\/p>\n<p>&#8220;Search engines are often the first place people go when they have health questions,&#8221; says <a href=\"https:\/\/www.portalresearch.org\/daniel-eisenkraft-klein.html\" target=\"_blank\">Daniel Eisenkraft Klein<\/a>, a research fellow at the <a href=\"https:\/\/www.portalresearch.org\/\" target=\"_blank\">Program on Regulation, Therapeutics and Law<\/a> at Harvard Medical School and Brigham and Women&#8217;s Hospital. <\/p>\n<aside id=\"ad-backstage-wrap\" class=\"ad-wrap backstage\" aria-label=\"advertisement\">\n<\/aside>\n<p>&#8220;Pharmaceutical companies have figured out how to game that system with pay-per-click ads, which are essentially their way of buying their way to the top of search results,&#8221; he added.<\/p>\n<p>Normally, drug companies have to follow strict rules when it comes to advertising their products in magazines or television commercials. <\/p>\n<p>They have to do things like disclose risks or side effects of the drug, and they can&#8217;t advertise a drug to treat a condition it hasn&#8217;t been FDA-approved to treat, even if doctors may sometimes prescribe that drug &#8220;off label,&#8221; to treat other conditions.<\/p>\n<p>If they do, the companies can get in trouble with the FDA. The idea is to prevent ads containing false or misleading material that can potentially hurt someone.<\/p>\n<p>But online sponsored search results, which usually appear on top of other results, aren&#8217;t regulated the way TV ads are. The law hasn&#8217;t caught up to the changing technology.<\/p>\n<p>Eisenkraft Klein and his colleagues looked at two years of paid search results for Ozempic sponsored by the drug&#8217;s maker, Novo Nordisk. <\/p>\n<p>They <a href=\"https:\/\/jamanetwork.com\/journals\/jamanetworkopen\/fullarticle\/2840795?resultClick=1\" target=\"_blank\">published their study results<\/a> in the medical journal JAMA Network Open.<\/p>\n<p>They found that 11 percent of the search keywords or phrases the company paid for contained the word &#8216;weight&#8217; even though Ozempic isn&#8217;t approved for weight loss.<\/p>\n<aside id=\"ad-secondary-wrap\" class=\"ad-wrap secondary\" aria-label=\"advertisement\">\n<\/aside>\n<p>They also found that Novo Nordisk paid for search results even when the keywords referred to the drug&#8217;s main competitors, such as Trulicity and Mounjaro, manufactured by Eli Lilly.<\/p>\n<p>&#8220;Novo Nordisk sponsored the search term &#8216;Kelly Clarkson weight loss&#8217;, presumably because those searching for celebrities and weight loss might be interested in their product,&#8221; Eisenkraft Klein says.<\/p>\n<p>The researchers focused only on Ozempic for their study, and more research is needed to look into sponsored results for other drugs and therapeutics, he says.<\/p>\n<p>Still, Eisenkraft Klein says the study can be a lesson for consumers: &#8220;Don&#8217;t assume that Google is showing you the most relevant information. Just because it&#8217;s first doesn&#8217;t mean it&#8217;s the most objective, or the most relevant.&#8221;<\/p>\n<p>He recommended scrolling past the sponsored search results and looking for independent sources, such as academic medical centers, when doing medication research online.<\/p>\n<p>Contacted by NPR for comment, Novo Nordisk spokeswoman Liz Skrbkova said in an email the study misrepresents the company&#8217;s &#8220;paid search approach,&#8221; which she says uses &#8220;industry-standard&#8221; capabilities to reach consumers.<\/p>\n<p>Novo Nordisk is in compliance with U.S. laws and regulations, she added, as well as its own ethical standards, &#8220;so that patients can find information about our medicines to make shared decisions with their healthcare professionals about their care.&#8221;<\/p>\n<p>The United States is one of the only countries that allows direct-to-consumer advertising for prescription drugs. <\/p>\n<p>The Trump administration signed a memo calling on the FDA to <a href=\"https:\/\/www.npr.org\/2025\/09\/10\/nx-s1-5535599\/trump-signs-memo-directing-fda-to-crack-down-on-pharmaceutical-ads\" target=\"_blank\">crack down on prescription drug advertising<\/a> in September, saying companies had been lax about disclosing risks. <\/p>\n<p>The FDA also sent out a <a href=\"https:\/\/www.fda.gov\/news-events\/press-announcements\/fda-launches-crackdown-deceptive-drug-advertising\" target=\"_blank\">slew of enforcement letters<\/a> to companies about their drug ads.<\/p>\n<p>The FDA is committed to making sure that promotional communications for prescription drugs are &#8220;truthful, balanced and accurately communicated,&#8221; according to an email from Emily Hilliard, a spokeswoman for the Department of Health and Human Services, the parent agency for the FDA. She also encouraged people to report concerns to the agency&#8217;s <a href=\"https:\/\/www.fda.gov\/drugs\/office-prescription-drug-promotion\/bad-ad-program\" target=\"_blank\">Bad Ad Program<\/a>.<\/p>\n<aside id=\"ad-third-wrap\" class=\"ad-wrap third\" aria-label=\"advertisement\">\n<\/aside>\n<p>A Google spokesman, Nate Funkhouser, said in a statement to NPR that it has clear <a href=\"https:\/\/urldefense.com\/v3\/__https:\/support.google.com\/adspolicy\/answer\/15598647?sjid=6356462989677523139-NC__;!!Iwwt!UVQdsjzmRKdZ0bfbVg8GD19yhgkrB8o1QAV1J5DuQUEWk4LZIFhhwlkzLc-ZnFgNICnfWpg1PgIe7VgHgQ$\" target=\"_blank\">policies<\/a> for advertising prescription drugs: &#8220;Advertisers are fully responsible for ensuring their advertising strategy, including all keywords and content, adheres to regulatory requirements.&#8221;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve googled &#8220;weight loss,&#8221; there&#8217;s a good chance that one of the first search results that came up was a website for Ozempic. But Ozempic hasn&#8217;t been approved by the Food and Drug Administration for weight loss \u2014 it&#8217;s only approved to treat Type 2 diabetes. So why is it showing up there? The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[327],"tags":[1936,1935,364,1937,576,1608,1934,411,579],"class_list":{"0":"post-5121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-advertising","9":"tag-bring","10":"tag-drug","11":"tag-loophole","12":"tag-ozempic","13":"tag-results","14":"tag-searching","15":"tag-shots","16":"tag-weight"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Searching &#039;weight&#039; can bring up Ozempic in results. It&#039;s a drug advertising loophole : Shots - Well Rooted Wellness<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wrwofficial.com\/index.php\/2025\/11\/12\/searching-weight-can-bring-up-ozempic-in-results-its-a-drug-advertising-loophole-shots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Searching &#039;weight&#039; can bring up Ozempic in results. It&#039;s a drug advertising loophole : Shots\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;ve googled &#8220;weight loss,&#8221; there&#8217;s a good chance that one of the first search results that came up was a website for Ozempic. But Ozempic hasn&#8217;t been approved by the Food and Drug Administration for weight loss \u2014 it&#8217;s only approved to treat Type 2 diabetes. So why is it showing up there? 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